As a public relations expert, I have helped countless individuals and businesses build online influence through effective PR strategies. As a guest on Karen Davies’ podcast Digitally She Does It, I shared valuable insights on how course creators can do the same. Here are some of the main points that Karen and I discussed…
How PR can help you build your influence online
Firstly, we talked about the meaning of public relations, as it’s a common misconception that PR is just media relations. But it’s way more than that. PR is how you communicate with everyone likely to come into contact with your business – employees, current customers, new clients, suppliers, investors and those who influence your core audience. Nevertheless, media relations is an important activity in PR. It is the means of telling your story and sharing your messages with your audience through earned media coverage.
How media relations can give you 3rd party endorsement
One of the keys to successful media relations is building strong relationships with journalists and influencers. Karen and I discussed the importance of research and discovering the major players in your industry. Then, reaching out to them authentically and getting to know them personally, rather than just sending out generic emails.
How storytelling creates a deeper connection with your audience
We also discussed the power of storytelling, which cannot be overstated in PR. Your story sets you apart from others in your industry, so the importance of crafting a narrative that reinforces your values and messages, and resonates with your audience, cannot be overstressed. Using real-life examples and case studies can bring your story to life, helping to build a genuine connection with new clients.
How social media is a valuable tool for online course creators
We discussed how social media can be a powerful tool for building online influence. It is a valuable channel to showcase your expertise and share your story with a wider audience. Video allows us to show who we are and build the ‘know, like and trust’ factor. However, there is always a balance, as it can be easy to fall into the trap of using social media solely for self-promotion rather than its true purpose of being ‘social’.
Why measuring can help you focus your efforts
Finally, it’s essential to measure the success of your PR efforts. Set specific goals and use tools like Google Analytics and the insights on your social media platforms to track your progress. Use data to inform your decisions and adjust your strategy if something isn’t working, rather than continuing to do the same thing and hoping for different results.
Why you should develop a proactive and strategic approach to building your influence online
In conclusion, building online influence requires a strategic and intentional approach. By building relationships, being authentic, telling a compelling story, using social media strategically, and measuring your success, you can build your brand and increase your influence in your industry. This episode contains tips and strategies to help you build your online influence and is a must-listen for any course creators.
If you would like Islay to be a guest on your podcast or speak at your business event contact her here.
If you would like to discuss how Islay can help you build your influence online book a discovery call.
Nine DIY PR Top Tips for Small Business Owners: Learn how you can achieve successful results from doing your own public relationsFind out more
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