“In order for connection to happen, we have to allow ourselves to be seen, really seen”, Brene Brown
Personal PR and Personal Branding
Personal branding or personal PR is the purposeful effort to shape and influence what other people think of you and what they say about you. When you have a strong personal brand it is clear
- What you stand for
- The value you offer
- The difference you make
- Why your clients love working with you
- Why you are the ideal person for the role.
Having a strong, credible and authentic personal brand differentiates you, builds your reputation, and allows you to have greater influence and impact.
On a deeper level, proactively building your personal professional brand allows people to ‘see’ you and to see the ‘real’ you. This makes you relatable and builds a deeper connection. As we get to know the ‘real’ you, our decision-making process explores similarities in values, ethos and purpose, which when in alignment builds clients for life and advocacy.
Your reputation exists in the minds of others. So why not make it a reputation you are proud of.
So how do we start?
I have developed a coaching package aimed at professionals who want to PR themselves by building a credible, authentic personal brand and leveraging the value and opportunities that a strong personal reputation can bring.
We start by developing a deep understanding of who you are and what you want to achieve and why. Then, I find and position your unique voice and build your personal reputation through a combination of activities and a mix of channels all built around your personality and style.
These will be the foundations from which you can further leverage value from the opportunities which will come your way from building an authentic, credible, and trustworthy personal brand and reputation.