What is Thought Leadership?
It is the PR process used by CEOs, entrepreneurs, change-makers, innovators and academics to position themselves as leading authorities and to communicate their big ideas to the world.
Being the acknowledged thought leader in your industry or field is the greatest accolade someone can bestow on you. It is an affirmation that you are a true expert, a forward thinker and an inspirational figure who has deep insights and something worthwhile listening to.
However, achieving this status doesn’t come easily.
Why embark on a thought leadership campaign:
- Providing people with valuable, accurate information on a consistent basis earns you credibility and rapport.
- Your peers will respect you for this and are more likely to help you in any way that they can.
- Your customers will also trust you and feel like you’ve given them something of value, making them more likely to choose your business over a competitor.