Islay O' Hara
 
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  • Thought Leadership for Executives, CEOs, Founders, Leaders and Innovators

    I have developed a coaching package designed for CEOs, entrepreneurs and change-makers from across all industry sectors and from business … big and small to help you get started.

  • Programme of activity

  • Stage One: Setting the foundations

    This stage comprises of a 2-hour thought leadership strategy workshop, during which we will discuss and clarify your:

    • Thought leadership goals and purpose
    • Expert niche: What makes you different?
    • Key audiences: Who are you trying to initiate conversations with?
    • Preferred communications platforms: Social media, publicity, personal website, public speaking, business book
    • Personal story/supporting anecdotes: provides the reader with an opportunity to connect deeper with your why?
    • ‘Tagline’: A short summary statement detailing; what you do, who you help, the value you provide, the difference you make or the change you’re looking to implement
    • Visuals including imagery, headshot and video
    • Biography, audit consistency across your social media profiles
    • What professional and client groups you should join online/in person

    In addition, we will:

    • Audit your current online reputation
    • Develop a list of relevant industry experts and thought leaders, journalists, bloggers, podcasters and conference organisers
    • Determine how you will engage online

    Stage Two: Develop your personal branding & strengthen your online presence

    Following the workshop we will:

    • Develop your social media profiles
    • Create email signatures to reflect your expert niche
    • Add new social media platforms where relevant
    • Begin the process of connecting online with key audience
    • Set up Google Alerts and other notifications. This enables you to actively ‘listen’ to what is happening in your industry
    • Ensure social media platforms are optimised and quickly found online
    • Set up monitoring tools and analytics to measure your progress

    Stage Three: Social media content management and engagement workshop

    In this 1-2 hour workshop we will teach you how to engage appropriately online. This includes how to:

    • Comment powerfully on other people’s content
    • Curate high quality content that is relevant to the needs of your ideal audience. Create original content that is useful and valuable to your target audience
    • Create a narrative plan for your content

    In addition, we will also determine how often you should engage on and off-line and develop a 6-month program of activity.

    It’s important to remember the more active you are, the more relevant you become.

  • Ongoing coaching and assistance

    Once the key fundamentals are in place, you can choose to work with me on an ongoing basis. This can include:

    • Ad hoc support for coaching, advice or problem solving
    • Developing original content on your behalf – blogs, social media content, articles, media releases, speeches, video and podcast scripts, e-books
    • Reaching out to the media and generating publicity
    • Exploring conference, event keynotes and other presentation opportunities
    • Sourcing videographers, podcasters, web developers, photographers, graphic designers, etc.
    • Developing your personal website
    • Writing training and lead generation materials
  • Book for a free consultation
  • Islay O'Hara PR
  • T: 07801 240127
  • E: islay@islayohara.co.uk
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