This stage comprises of a 2-hour thought leadership strategy workshop, during which we will discuss and clarify your:

• Thought leadership goals and purpose
• Expert niche: What makes you different?
• Key audiences: Who are you trying to initiate conversations with?
• Preferred communications platforms: Social media, publicity, personal website, public speaking, business book
• Personal story/supporting anecdotes: provides the reader with an opportunity to connect deeper with your why?
• ‘Tagline’: A short summary statement detailing; what you do, who you help, the value you provide, the difference you make or the change you’re looking to implement
• Visuals including imagery, headshot and video
• Biography, audit consistency across your social media profiles
• What professional and client groups you should join online/in person

In addition, we will:

• Audit your current online reputation
• Develop a list of relevant industry experts and thought leaders, journalists, bloggers, podcasters and conference organisers
• Determine how you will engage online

Following the workshop we will:

• Develop your social media profiles
• Create email signatures to reflect your expert niche
• Add new social media platforms where relevant
• Begin the process of connecting online with key audience
• Set up Google Alerts and other notifications. This enables you to actively ‘listen’ to what is happening in your industry
• Ensure social media platforms are optimised and quickly found online
• Set up monitoring tools and analytics to measure your progress

In this 1-2 hour workshop we will teach you how to engage appropriately online. This includes how to:

• Comment powerfully on other people’s content
• Curate high quality content that is relevant to the needs of your ideal audience. Create original content that is useful and valuable to your target audience
• Create a narrative plan for your content

In addition, we will also determine how often you should engage on and off-line and develop a 6-month program of activity.

It’s important to remember the more active you are, the more relevant you become.