Brand Storytelling - Islay O' Hara

"Some are born great, some achieve greatness and some hire public relations officers"

Daniel J. Boorstin

"PR is a powerful tool, a well-executed and carefully planned strategy can make a substantial difference to your organisation's success"

"People do not buy goods and services, they buy relations, stories and magic"

Seth Godin

"Making the magic happen"

"A brand is no longer what we tell the customer it is – it is what customers tell each other it is"

Scott Cook

Brand Storytelling

I always start with the same question: What? What is the difference you make to those you work with? and What is your driving force?

Finding and crafting your unique story is crucial to refining your key messages. Supplemented with intelligence, experience and insights gained from market research, we ensure your brand story comes alive, inspires and resonates effectively with your target audience.

Effective storytelling differentiates you from your competitors, attracts your ideal clients and helps build long lasting business relationships.
- Brand storytelling workshops
- Finding and crafting your story
- Building your expert status
- Speaking opportunities (developing pitches/submissions)
- Preparation of speaking abstracts
- Industry award applications and submissions

Islay worked closely with me at Yummy Yoga Girl for 5 months. Her brief was to raise awareness of the brand, through blog-writing and editorial opportunities and to help me grow my social media presence. We would work together, strategically planning which magazines would be best to target. Also planning the blog and social media content with relevant topics.

Islay’s advice every step of the way was informative, thorough and delivered with much verve and professionalism. Her blog-writing from my briefs excited me each time I read the content. She understood the voice I was wishing to convey to my audience, transposing my words and feelings into blogs which had a flow and strong message to take away.

All deadlines were met. She would always be there to answer my queries. Islay, too, would get excited and involved with the progress of the business, which I felt was invaluable.

She has an amazing nurturing nature. Each time I shared my stories for the blog-writing, she made me feel uplifted and confident that my business was worth hearing about.

She led me through the strategy on how to connect with editors and this gave me the confidence to reach out. Our printed editorial coverage in this short time is impressive and includes feature articles in OM Yoga Magazine – ‘My Yoga Story’, So Magazine – ‘Career Change’ and Kent Women in Business Online, as well as smaller pieces in local press. As a result of the success of my blogs, I have been invited to be a guest blogger and supporter for the online forum Yoganect.

Natalie Farrell, Owner/Founder Yummy Yoga Girl